Mantaray
Designing for a brand that reduces supply chain emissions through smarter purchasing.
Branding | UX Design | UI Design
Project synopsis
Mantaray is a platform that helps companies find climate-friendly suppliers and relevant sustainability information needed to meet their emissions reduction targets.
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I designed its identity and an MVP website landing page for Rujuta Natu as a part of the Build for Climate fellowship.
Our Challenge
How might we enable small & medium industries to reduce their emissions while maintaining (or increasing) product quality?
With climate change rapidly becoming the biggest disaster coming our way, reducing carbon emissions is not a choice anymore - it is a necessity.
Over 70% of industrial carbon emissions are Scope 3 - a number that can be significantly reduced by making both upstream and downstream changes.
Ensuring that any changes incorporated maintain or enhance
the quality of the products being manufactured
Currently, companies do the following:
Pledge
Measure
Report
Buy offsets
Mantaray is a platform that combines sustainability metrics, databases and more, thereby enabling companies to track their emissions and make smart and sustainable purchasing decisions in their supply chain.
Pledge
Measure
Report
• Analyse data
• Adapt business and supplier practices around emissions reduction
• Identifying preferred suppliers, providing reduction-friendly incentives, and tracking impact
Buy offsets only for emissions that can't
be mitigated
Moodboard
Fluid | Calm | Easy | Curious | Active
Final Designs
